CELEBRATING TEN YEARS IN PARTNERSHIP

CASE CE

CASE AND WARWICK WARD: CELEBRATING TEN YEARS IN PARTNERSHIP

CASE Construction Equipment dealer Warwick Ward Machinery has, over the course of a fruitful 46 year period, emerged as one of the UK’s leading construction plant and equipment dealers.

Established in 1970 by namesake Warwick Ward, the family owned Barnsley based business is today the largest stockist and supplier of new and used wheel loaders, earthmovers, and waste recycling equipment in Europe.

Central to this success is the Company’s status as a fully authorised and approved CASE dealer, as Simon Causier – General Manger of Warwick Ward Machinery – explains: “Ten years ago, Warwick Ward was looking to partner up with a premium brand, and there was CASE in nearby Doncaster. It was perfect timing for both businesses as CASE was in the process of reworking its UK-based operations through dealers like ourselves.

“Over the past decade, Warwick Ward has become a major CASE dealer in the country, and we have grown our business on the back of that success. We stock new and used machinery for sale or hire, offer maintenance packages and service work, and sell a wide variety of components. The partnership has opened up a lot of different avenues for us.

”Offering a full complement of high performance CASE Construction Equipment, Warwick Ward has quickly established itself as one of the brand’s largest dealerships. It’s a collaboration that has paid dividends to both business and the firm’s diverse client base. Since the partnership first began, Warwick Ward has seen a year-on-year increase in CASE market share, and that growth shows no sign of slowing.

According to Simon Causier, the reasons are quite simple. “CASE is certainly ahead of the curve in terms of innovation. As an industry leader, they are able to invest considerable amounts in R&D and are constantly improving existing machinery in-step with new technology. All of which means that, when we are stood shoulder to shoulder with our competitors, we have absolutely no fear.

“That said, it’s no use having the best product in the world if, in the event of an issue, the dealer is unable to make it out to the customer in a timely fashion or comprehensively solve the problem. For Warwick Ward that support is as important as the product itself, and this has proven to be the cornerstone of our lasting success.

”It’s an outlook that Tony Hall, Managing Director of Pegasus Grab Hire and Warwick Ward customer, certainly agrees with: “Predominantly, we’re a grab hire company, though a big part of our business is recycling. We process and recycle excavated material to create different products, and that’s where CASE comes in. All of the excavators and loaders we now use are CASE.

“Because we have a good relationship with another manufacturer it made us a tough nut for CASE to crack. But the availability of their machines made them a must, and Warwick Ward’s representative was one of the most helpful we’ve dealt with. He was really keen to show us the product and he didn’t mind demoing the machinery.

”Tony concludes: “It all comes down to having a single point of contact – someone who will go above and beyond. When we had a problem with a leaking valve, Warwick Ward were able to come out that same day. It’s a level of support that you don’t often see.

”In recognition, CASE has encouraged Warwick Ward’s expansion into exciting new territories across Derbyshire, Leicestershire, Lincolnshire, Warwickshire, the West Midlands and Worcestershire.

Simon adds: “CASE has given Warwick Ward the opportunity to take on wider regions across the West Midlands and, in order to do so, we have opened a new depot in Redditch. For 18 months we have strived to replicate the Warwick Ward ethos down south, and we’re beginning to have some real success. We recently recruited an Operations Manager, so it’s all go at the moment!”

The new venture will be driven by a dedicated sales, parts and service team in Redditch, with support from the company’s head office in Barnsley. Crucially, With CASE and Warwick Ward consolidating their efforts, customers new and existing can look forward to many more great deals and high performance machinery in the months and years to come.